Memory Hooks
A memory hook is a tag line or short sentence that makes your business more memorable. Successful networking includes making it easy for others to remember you when they meet someone who could use your service.
What Makes a Good Memory Hook?
Use the senses: see it, hear it, feel it.
> > Travel Agent: Come fly away with me
Evokes the sense of humor, many memory hooks are funny
> >We check your shorts an electrician
> >Be true to your teeth or they will be false to you, a dentist
> >Bob Howe uses this: know Howe to get your next loan mortgage lender
Verse: if you can use your name in the rhyme, even better
> >When cops are in the foyer call Marchese your friendly lawyer
Parody
> >When youre in a commotion, whoya gonna call? Law in motion.
> >Borrowed from a famous WWII general Old bankers never die, they just lose interest.
Double Reverse
> >A business without a sign is a sign of no business, sign company
> >If your hair is not becoming to you, then you should be coming to me. Hairdresser
Many memory hooks use a combination of techniques.
The best memory hook can be used in many contexts-
Word of mouth setting
On your business card, letterhead, calendars, giveaway pens
Print and even broadcast ads
Whether its mass advertising or face to face, you want people to think of you and you alone, when they hear, see or remember your memory hook.
Excerpted from 7 Second Marketing, by Ivan Misner, founder of BNI.
Contact us to learn how BNI can help grow your business.
New chapters in Seattle: Lynn Nishimura, 206 295-6599, lynn@nishimura.com
New chapters in East King County: Lanelle Martin, 425 822-7788, lanelle@lanellemartin.com
New chapters in South King County: Renee Gangloff, 206 334-0109, renee@bninw.com
New Chapters in North Sound Counties: Kim Ulavale, 425 316-3283, kim@bninw.com
Mailing address: BNI Northwest, PMB 2174, 1420 NW Gilman Blvd., #2, Issaquah, WA 98027
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